blogging

I've never had a blog because I don't ever think I'm interesting enough, but knowing that I now have a captive audience -- of four -- really takes the pressure off.

Working on the assumption that we are all self-absorbed, the idea that people find other people interesting is quite amazing. The idea that people could find me interesting is absolutely mind blowing.

So I will endeavour -- ignoring that red dotted line under my British spelling -- to write about me, or at least some of my random thoughts, which may also be your random thoughts, and so, I wouldn't be talking about me per se, but hopefully about you too.



It just so happens this week, I was speaking to a bunch of bloggers and blogger agents. Yes, bloggers now have agents, just like writers and actors.


I kept thinking about the Kardashianisation of the world, and how people gain a following just by being (chuck, I'm not being academic, but you may jump in here with recommended readings on being if you wish).  It's all at once deplorable and admirable. I'm completely in two minds about it.

On the one hand, I am totally against blogs which have sponsored content and don't indicate that it is sponsored. That's just dishonest.


On the other hand, if a blogger practices full disclosure and can convince someone else that everything about their life is interesting, including that sponsored nose jobs, pregnancy test kit, and restaurant meal. Then kudos to them!
Because what they have essentially done is beat the system. Their readers don't care that something is sponsored, the fact that the blogger is willing to use that product or visit that eatery is all that matters.

And if the blogger takes it a step further and posts a picture of themselves with a product without indicating it is sponsored (coz really, who is going to caption a photo: me and my sponsored Prada bad) and people get excited about it, then you have reached the level of ultimate celebrity.
You can do no wrong.


If you have reached that level, you've probably worked hard at being interesting, and marketed yourself well, but it's going to take some time to convince people that being able to market yourself, is, like singing, dancing and writing well, talent in itself.